Persuasion Skills Training and Coaching

Would you like to have a powerful set of influencing skills enabling you to persuade without being pushy?

Do you need your managers and sales people to be verbally skilled and in touch with clients’ needs? Do you want them to be persuasive and capable of subtly influencing sales conversations towards a positive commitment?

My courses are bespoke and designed around you and your team. They will typically last for 2 to 4 days depending upon your requirements and priorities,

Here are some examples of what you could learn:

  • Communicate in a more persuasive manner
  • Develop more effective and creative behaviours for influencing and persuading.
  • Explain complicated ideas in a manner which aids understanding and increases the likelihood of success.
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    Communicate with increased confidence at meetings.
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    Become a more active listener and use enhanced persuasion skills to act as an opinion shaper.
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    Analyse the strengths and weaknesses of you / your team’s current selling style
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    Understand the psychology of customer needs
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    How to understand and influence all members in the decision-making process
  • Describe the process that people use to buy most products/services and align your sales process to match these buying stages
  • Earning the customer’s confidence and ultimately, trust by demonstrating the credibility to help problem solve
  • Truly understanding a customer’s needs, motives, and buying situation before discussing feasible solutions
  • Presenting well thought-out solution recommendations linked directly to business strategy
  • Objections – the myth exploded; they don't indicate interest or opportunity – how to prevent them – how to handle them
  • Understanding why logical, practical sales presentations do not always persuade or motivate
  • Identify questions that persuade, motivate and move the sale forward

Money Back Guarantee

All of my training is totally guaranteed.
If you are not completely satisfied for any reason whatsoever, I will offer a full refund of your course fees; No questions asked.


Stephen Saile
Divisional Sales Manager

How refreshing to have such enthusiasm backed up with practical knowledge and experience and presented with such style. This clearly helped put everyone at ease, which in turn prompted active participation in the session. 

The sales team are full of praise with comments that this is one of the best training sessions that they have had.



Rosa Dwyer
E. R. Consultant

When it comes to sales technique, Paul's knowledge and expertise is second to none.

His ideas and training materials make complete sense, they are proven, but most importantly, they work.

 I would recommend him to anyone wishing to improve their sales results. 


Ken Harrison
Sales Director

Almost every week I use some elements of your training program to remind my sales team to think beyond how we usually sell and start thinking about our customer’s buying process.


Your methods represent a seismic shift in how most sales professionals approach the job of selling.

We are already seeing some really positive results from the changes. 


One to one coaching

One of the best ways to ensure training sticks and seller behavior changes is through coaching. I can help develop the skills of your sales team, reinforce concepts learned in training, and provide expert guidance along the way.

An effective coach can be the most significant factor in a seller’s success. I’ll work with your salespeople one-on-one or in small groups to guide sellers' actions, keep them on track, develop skills, and help sellers achieve top performance.

If you're ready to start your journey, get in touch